Jifen (Shanghai) E-commerce Co., Ltd. is a wholly-owned subsidiary of Baoke Technology Cultural Industry Group and a global IP supply chain operator. was founded in 2009, recognized as a «Specialized and New» enterprise and an «Innovative» enterprise in Shanghai. It integrates exquisite IP product retail, brand operation, secondary IP brand development, cross-border industrial platform, cultural tourism peripheral product development and operation, and urban IP creation. Based on digital technology services focused on user management, the group provides innovative brand operation services in the fields of customer acquisition, transactions, repurchase, and activation through scenario experiences and value-added rights.